Activision Confirms SBMM Is Returning in Black Ops 7

Earlier reports suggested that Black Ops 7 would abandon skill-based matchmaking, with open matchmaking becoming the default system for multiplayer games. However, Activision's latest announcement before Black Ops 7's release tells us that SBMM is making a comeback.

The Return of SBMM in Black Ops 7

Treyarch recently confirmed via its official X (Twitter) account that most of Black Ops 7’s multiplayer playlists will use open matchmaking, similar to the beta, where skill was minimally considered. However, there’s a catch: a rotating mosh pit at launch will include skill-based matchmaking, and Ranked Play will also consider player skill when it launches in Season 2.

While this might sound minor, many players noticed the careful wording. The statement says “the majority of playlists,” not “all playlists.” That subtle shift suggests more SBMM playlists could be added post-launch, potentially leading back to the heavily skill-driven matchmaking system seen in previous titles like Modern Warfare 2 and Black Ops Cold War.

Why Players Feel Betrayed

During the beta, fans praised the return of open matchmaking, believing it marked the end of the controversial SBMM era. Activision’s shift back toward the system now feels like a bait-and-switch tactic to many.

Critics argue that Activision is prioritizing retention metrics and revenue over player experience. The company has long defended SBMM by citing data suggesting it improves player engagement, even if it frustrates skilled players who are consistently placed in sweat-heavy lobbies.

Marketing vs. Player Trust

Many in the community believe this move is purely a marketing ploy. By temporarily removing SBMM during the beta, Activision gained positive publicity and boosted pre-orders. Now, with launch sales secured, the company appears ready to reintroduce the system gradually.

Adding to the frustration, the timing of the announcement — just days before launch — left many feeling misled. Activision’s decision to reveal the change right after pre-orders likely locked in millions of purchases, fueling further backlash.

Competition and Corporate Pressure

Another theory gaining traction is that Activision’s decision is influenced by Battlefield 6’s rising popularity. The latest Battlefield entry has seen strong player numbers, especially with its free-to-play battle royale mode. With Black Ops 7 facing heavy competition and Grand Theft Auto 6 looming on the horizon, Activision may be doubling down on systems it believes maximize player retention.

The Future of Black Ops 7 Matchmaking

While Treyarch reassured players that matchmaking at launch will mirror the beta’s experience, the community remains skeptical. Activision has not committed to keeping open matchmaking for the entire year, leaving the door open for a gradual reintroduction of full SBMM.

The company also clarified that lobbies will no longer disband as often, a positive change, but it hasn’t eased the growing mistrust. Many players expect that over time, open matchmaking will be phased out as SBMM quietly returns.

Final Thoughts

With Call of Duty: Black Ops 7 launching within days, this controversy has overshadowed what could have been an exciting start for the franchise’s next chapter. Fans who were finally regaining faith in the series now feel deceived once again. If you want to gain an advantage after the game starts to achieve a better ranking, you can buy Black Ops 7 Bot Lobbies from U4GM, which will help you acquire powerful weapons and various items.

Activision’s decision to reintroduce skill-based matchmaking — even partially — highlights the ongoing tension between player enjoyment and business metrics. Whether SBMM stays limited or spreads across all modes, one thing is certain: the community will be watching closely.